Shandong tire industry is strong and weak

- Jun 17, 2019-

Polarization change

The Lubei tire industry group represented by Dongying and Shouguang has been suffering from the impact of “de-capacity”, “de-leverage”, “environmental storm” and international trade in recent years, especially in many tire companies in Dongying and other places. Unsustainable conditions, with many upstream and downstream enterprises and banks have been dragged down, economic disputes have increased; on the other hand, the Jiaodong tire industry group represented by Qingdao, Yantai and Weihai has been continuously developing.

According to the data of the 2019 quarterly report of the four tire listed companies in the Jiaodong Cluster, the operating income of Triangle, Linglong, Double Star and Sailong continued to grow, and the benefits were greatly improved. Among them, the net profit of the racing tires increased by 53.03%, the net profit of the triangular tires increased by 52.26%, and the exquisite tires increased by 26.9%.

In this regard, an industry insider analyzed that the current polarization of the tire industry in Shandong Province is directly related to whether enterprises focus on core capacity building and business management models.


Tire market demand changes

Through a comprehensive analysis of the enterprises represented by the triangle, exquisite, racing wheel, double star, and Mori in the Shandong tire camp, the development trend of the tire industry can be found to a certain extent.

First of all, the five tire manufacturing enterprises in Jiaodong, except for the latecomer, Sen Qilin, which only produces passenger tires, the other four are comprehensive manufacturing enterprises. Because the product series is complete, the categories are complete, and the adaptability is strong, the integrated manufacturing enterprise not only can bring convenience to the merchants, but also save transaction costs, and can provide more choices for different types of users. For example, the most comprehensive triangle tires in the current product range include commercial tires, passenger tires, industrial tires, engineering tires, and giant tires.

Secondly, industry insiders analyzed that the demand structure of the domestic tire market is undergoing new changes, especially as the meridianization process of the whole industry is coming to an end, the characteristics of the tire market consumption upgrade are very obvious, mainly reflected in commercial vehicle tubeless products, and The proportion of large-size, high-performance, environmentally-friendly passenger tires is increasing.

According to statistics, at present, the proportion of tubeless products in the international commercial tire market accounts for about 65%; in passenger tires, the specifications of 16 inches and above account for about 75%. Industry analysts pointed out that the tire company's product structure must be compatible with the needs of consumption upgrades, and with leading, in order to gain greater advantage in the future market competition.

In addition, tire companies' innovation-driven R&D investment, automation, informatization, intelligent production efficiency, environmental protection investment, and the layout of marketing models have all become the core competitive factors for tire companies under the industry's reshuffle competition.