Three major international tire brands enter into China's motorcycle tire market

- Oct 17, 2018-

In the first half of 2018, the Chinese motorcycle tire market has undergone new changes. In the past two months, the motorcycle tire products of Michelin, Pirelli and Bridgestone have officially entered the Chinese market. The pattern of domestic motorcycle tire brands (including Taiwan-funded enterprise brands) dominated the world was broken.


On April 10, 2018, Michelin announced that its high-end motorcycle tire products have officially entered the Chinese market. It plans to cooperate with more than 500 dealers nationwide in the next three years and gradually establish a Michelin brand image store.


The internationally renowned brand Pirelli motorcycle tires that entered the Chinese market for the first time in 2014, the sales volume increased rapidly from several thousand per year to more than 100,000 in 2017. In April 2018, the Pirelli motorcycle tires China dealer conference was held for the first time in Shanghai. Great efforts have been made to enter the Chinese market.


On May 21, 2018, Bridgestone held a new product launch conference at Zhuhai International Circuit and announced that Bridgestone's large-displacement motorcycle tires have passed China's domestic 3C certification, and the China BG Racing Center (Prince) Through the distributor of motorcycle tires in South China, China introduced the Chinese market and sales.


It is reported that Bridgestone's new series of new motorcycle tires cover the professional track to civilian streets and even ADV (long-distance cross-country) tires, but also want to put the Chinese market in the bag.


The above phenomenon shows that the pattern of foreign high-end motorcycle tires entering the Chinese market has gradually changed from the previous small trade import to the big trade. The demand for motorcycle tire products in China is quietly changing, and the demand for medium and high-end products has already appeared. There will be rapid growth in the coming period.